Intelligent Product Monitoring

Since 2011, Ubermetrics Technologies GmbH has been developing the highly scalable text mining and media monitoring software Delta as a software-as-a-service for clients worldwide. This technology transforms publicly available content and data into meaningful insights for effective communication strategies.

However, the analysis of this content is complex and presents the company with various challenges: for example, automatically recognising relevant text sources in the future and selecting an accurate method for text extraction. Also, automatically recognising product references, product assessments and product features and automating the evaluation of the significance of customer feedback.

The aim of the Ubermetrics Technologies GmbH project is therefore AI-assisted monitoring of online content, especially for products. To this end, Ubermetrics is further developing an AI-based text analytics tool to provide product-related feedback to the user. For this purpose, not only existing processes are being further developed, but also completely new processes are being realised, such as the automated recognition of product characteristics.

The vision is to provide companies with an AI application that extracts and analyses relevant product information from unstructured texts. Non-public texts such as complaint emails, service reports or complaint reports can also be included. The user receives information on how existing and new products are perceived by customers in order to identify requirements for new product ideas and assess market opportunities. In addition, the product’s chances of success are to be optimised by informing the user about possible competitor products and their public feedback. The aim is to determine, for example, which product component frequently causes displeasure among customers.. As part of the product creation process, engineers can incorporate the knowledge gained from this into the development of future product generations, thereby increasing the product’s market opportunities.

The project work will result in the creation of a software for product monitoring as an independent product or as a new functionality of an existing product. Ubermetrics will also make these software competencies available on the AI Marketplace as an AI provider.